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5 Ways To Connect With Clients On a More Intimate Level


We all know that connecting with our clients on a more intimate level is the key to creating deeper relationships. Deeper relationships which lead to more beneficial business relationships for both parties. But, achieving that more intimate level is the challenge that many business owners and service offerers face.


How do you connect with clients during a workshop?


Here at High Trenhouse, we specialise in helping our guests to connect on more intimate levels amongst nature. Our facilities are designed specifically for this purpose, including state of the art conference rooms, 2 fully stocked bars and a sauna.


So, we’ve listed 5 of the best ways to connect with your clients in a way that will serve you both for many happy business years to come.


There is No One-Size-Fits-All Approach


Every client is different. Whilst their businesses may require the same services and they may expect the same things, there’s a human behind each email. Understanding who your client is is essential to developing a deeper, more intimate relationship with them. Of course, that is easier said than done. But that doesn’t mean it’s impossible. Spend some time speaking with your client unrelated to the business itself. This doesn’t have to take a long time, but even 5 to 10 minutes before or after each call will help you to learn more about who they are as a person. Ultimately, it will help you learn what they need from you.


How does this translate to running a workshop? Firstly, you need to apply the same methodology. Even if your clients are just there to learn, none of us are able to function without taking a break here or there. Beyond that, spend some time talking with your clients. Perhaps take a walk in the local area and decompress with general chit chat.


Set and Manage Their Expectations


There’s no greater killer of personal or business relationships than unrealistic or unmet expectations. One of the first things you should do with your client after establishing a relationship is to set expectations. But how do you manage expectations when organising a workshop? You need to consider what you expect from them and what they should expect from you. Then, you need to ensure that this is met so that your client will consistently remember you as someone who keeps their word. Not only does this benefit your client, but it’s important for you too. Your client can’t have unrealistic expectations if you’ve laid everything out on the table. What’s more, it may show you who you want to work with and who you’d rather avoid.


Let Your Client Know You Appreciate Them


A common practice in long term business to business relationships is for a two-way show of appreciation. How do you let your clients know you appreciate them? Often this takes the form of gifts sent at key calendar events or even from something as simple as a call to check in on one another. This may seem like a redundant step to some, but your client won’t soon forget the lovely gift you sent them at Christmas or a card to congratulate them on a business anniversary. This all of course must be backed up by keeping your word throughout your business relationship. During a workshop, this could be through regular praise, showing an interest in the clients work and life as well as spending your downtime with them.


Go The Extra Mile


Not much will make a client be more appreciative of you and your services than the times you went the extra mile. A common saying within business is “underpromise and overdeliver”. Now, this doesn’t mean you should set low expectations just to wow your client. Of course, you need to impress them from the start. Rather, it means if you say you’ll have something over to them by the end of the week, send it by the end of the day. If you expect they’ll save 15% as a result of your work, tell them 13%. Be remembered by your clients as the one who went above and beyond, and you’ll certainly create a more intimate relationship that’s still beneficial for you.


Plan a Retreat


What better way to build deeper relationships with your clients than by taking them on a health and wellness retreat? Amongst nature, you and your clients can focus on business whilst getting away from the hustle and bustle of the city. The retreat not only allows you to achieve your business goals, but each and every person in attendance will be able to relax, recuperate and learn more about one another.


But how much does a health and wellness retreat cost to run? Ultimately, it depends on what you’re looking to achieve. Whilst a local office or coworking space might be cheaper and more accessible, it certainly lacks the wow factor of a more thought out venue.


Looking for a Venue For Your Retreat?


So, you may now be considering running a health and wellness retreat to form a deeper relationship with your clients? High Trenhouse, a 21 bedroom facility, located in the beautiful, picturesque Yorkshire Dales may be the ideal venue. Fully equipped with conference facilities, dining rooms, accommodation as well as 2 bars and a sauna, it’s the perfect balance between work and relaxation. Not to forget, it’s situated within 3.25 acres of some of the most beautiful nature the UK has to offer.


If you’d like to learn more about High Trenhouse, get in touch with us.